Game Day

Family-run and Woman-owned since 1987

Featured Collections

Athleisure

Dresses

Brown: Fall's It Color

Vintage School Girl

39 Years in downtown Auburn

Trends come and go (and come back again), but BTG's why has never changed: giving our community an extraordinary shopping experience and style that empowers.

Learn more

DISCOVER

This Week’s Looks

BTG meets schoolgirl fashion. From plaid textiles to knit cardigans, you are sure to step out in style. Shop the collection's bestsellers!

Game Day on the Plains. Shop everything from matching sets to stylish dresses. Game Day styles never looked so good.

The iconic Free People Hot Shot set has made it's debut. Get it while you still can!

Grab you bestie and shop BTG's New Arrivals. The curated collection features an array of beautiful prints and styles.